The ABC in the shop's name translated to Anne, Blanche and Children. It was located on the land currently featuring the shuttered Trump Plaza Hotel and Casino. In the early 1950s, his mother Anne, Aunt Blanche and their spouses Milton and Al opened up ABC Toys and Gift Shop along the Boardwalk. His hope? That the president would see and, hopefully, Tweet it out to help him keep his business above water as he waits for the next upswing. (And, yes, we also talked about Donald Trump to the point of Lovitz posing in front of a display of Trump- and Hillary-inspired merchandise. He happily obliged, with the caveat of going off-the-record at various points in our hour-long chat. Lovitz to tell me his story as a business owner in a unique city that’s seen ebbs, flows and everything in between through the years. Rather, I strolled in with a notebook and asked owner Todd M. On Wednesday morning, I did none of the above. And yet others would proudly wave the stars and stripes and walk right in to the store to Buy American. Others might question whether it’s xenophobic. In today’s “outrage nation” dynamic, some might condemn such a proclamation as politically incorrect.

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Reports: Trump's name taken off Atlantic City's Taj Mahal.Report: Donald Trump courted mobster to Atlantic City casino.Online fundraising to start for 'Age of Trump' exhibit in Atlantic City.Prominent red letters, all capitalized, on its weathered façade proclaim that the Pier 21 T-shirt and novelty store is “AMERICAN OWNED.” On the Atlantic City Boardwalk – exactly halfway between a pair of shuttered casinos with façades that once prominently featured the current president’s name – sits a family business that’s called the seaside resort home for more than six decades.

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